Startup Growth Academy #8: Engage your leads with visuals in social media

Did you know? North American marketing teams are now spending more than $40 billion to produce and distribute content. This includes visuals in social media.

Now think about CAC and how it aligns with your sales goals. There’s a way to attract and engage leads effectively using visuals in social media. Let’s warm up your leads!

We spoke to Christopher Gimmer, co-founder of Snappa – the perfect graphic design tool for digital marketers. He shared with us some facts and ideas about how to run your social media communication. They are sure to supercharge your sales in a low-cost way. Let’s engage your leads with visuals in social media!

A summary of the slides: Startup Growth Academy #8: Engage your leads with visuals in social media

Just using visuals will give you a boost

3 – Using high-quality visuals in social media, and throughout your marketing, is no longer optional if you want to compete in a today’s online landscape. Endless research has been done on the topic. So, the evidence is conclusive: using visuals in social media will boost your engagement.

4 – 8 – Current data reveals some key discoveries. Marketers who are leveraging visual content are seeing significant increases in their blog traffic, social media engagement, visitor-to-lead conversion rates and inbound customer acquisition results.

9 – Stock photos have come a long way from the boring, dull and ugly photos they once were. However, stock photos are still just that: stock.

There are many ways visuals can work for you

10 – Start off with a high-quality stock image. Still, you’ll then want to add some text, graphics and possibly some image filters and styles.

11 – If you’re providing a lot of tutorials and educational content, screenshots are always a great way to communicate your message more clearly. Screenshots add clarity. They’re also a great way to show proof and back up your claims.

12, 13 – We recently started sharing marketing-related quotes on the Snappa twitter feed. And the response has been phenomenal. Just take a look at this image. It got eight favourites and eight retweets when our Twitter account only had 1,600 followers at the time.

14 – If you’re including stats and data in your post, turning them into a chart or graphic will draw much more attention. Furthermore, data is much easier to digest in a visual format. You don’t need to get complicated either. Finally, if you don’t have the time or resources to create a chart, simply overlay some text on an image or background.

15 – Alex Turnbull from Groove wrote a great post on the effectiveness of storytelling in marketing. In his post, he mentions that images can tell stories and capture readers’ attention just as well as words.

The quality of visuals is important to make a splash

16 – If you compare the social media sites of big brands with local Mom & Pop stores, you’ll notice a huge discrepancy between the quality of the visuals. Therefore, big brands understand that the quality of your content reflects on the quality of your brand. If you come across a social media page with a well-designed cover and profile image, you’re much more likely to take them seriously than someone with a poorly designed page.

17 – Landing pages are all designed with one simple task in mind: getting users to take action. This might be signing up for a newsletter, purchasing a product or simply requesting more information.

It’s hard to argue against the effectiveness of incorporating visuals in your social media channels. And as a startup, you need every edge you can get to gain traction. By leveraging different forms of visuals in your marketing arsenal, you’re likely to see a nice boost in engagement and more eyeballs on your startup.

Thank you for joining us in Startup Growth Academy! Share it if you like it!

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Content Marketing Manager at Growbots. Fell in love with startups & marketing and have been wired into it ever since.