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Outbound expert of the week – Nazareno Tomaselli

There’s no one right way to do outbound. That’s why each week we ask an expert to share their perspective on this channel. They share their tips on how to build it successfully. In each will answer a few questions about:

  • outbound use cases
  • preparing an outbound campaign
  • writing a killer outbound sequence
  • and more…

Meet Nazareno, CEO @ vrand.biz

Nazareno Tomaselli Vrand.biz

My name is Nazareno Tomaselli, CEO at Vrand. I’m an experienced marketer, with a 15-year background experience running digital outbound campaigns for B2C & B2B.

At Vrand LLC we have a strong team made up of:

  • marketers who run specialized research to make tailored prospecting
  • copywriters who craft messages that catch the attention
  • sales experts to bring the right decision-makers to the table
  • and the team of designers and web developers, to complete all the assets needed for landing page creation, social media, and sales decks.

What outbound is good for?

Outbound email marketing strategies are great tools for establishing new relationships and extending the network of B2B services and products.

At the end of the day, for us at Vrand, it is all about generating leads. We provide high-quality prospects so that our customers can close new deals. Growbots is our main tool to generate that initial contact, but we also go that extra mile through LinkedIn direct message or calling the prospects to set up a meeting.

What to pay special attention to while preparing an outbound campaign?

We spend time understanding our clients’ business models, value propositions, audience (company size, market segment, industry), and how they promote themselves.

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We also review if our clients need any additional support (landing pages, sales decks, presentations) to make the campaign a success. There is no point in investing in an outbound campaign if the web page is outdated and contains no relevant information. We can provide all of these services as well.

What are your 3 golden rules for writing a killer outbound sequence?

  • your messages must have relevant content for the recipient. Identify a pain point, something that they’re carrying about
  • bring the solution to the table. If it is possible, provide a success story with an actual/former client, that shows expertise in the subject
  • be brief.

What makes your approach to outbound unique?

In Vrand’s outbound approach, we make sure that the recipient of the message has the real need for the product/service we are promoting. This involves a lot of prospecting effort from the right companies and decision-makers, but it is time well spent that dramatically impacts ROI.

If you’d like to work with Nazareno, use this link to schedule the call

 

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Chris Zawisza

Chris Zawisza

Head of Sales @ Growbots - laser-focused on the growth of Growbots’ customer base. Always eager to brainstorm and explore new ideas.