Most people think that with outbound sales, they can either have their cake or eat it but not both. This is because they think they only have two options when it comes to outbound sales. They can either send a general, untargeted email blast to hundreds or thousands of people (which scales but isn’t personal) or that they can painstakingly craft personal messages (which are personal but don’t scale) to each prospect.
In an ideal world, we would like our outbound campaigns to scale like an email blast while being personal like a handcrafted message. That might seem like a fantasy to most of you but what if I told you that it is possible to send personalized emails at scale? At Growbots, this is our secret sauce. And the key to pulling it off is a good targeting filter.
Is a targeting filter all I need?
A targeting filter is what allows you to send personalized messages at scale. Instead of finding details on a prospect so that you can send them a personal message, you start with a detail filled message. Using targeting filters, you can find prospects who match the details in the message. It means you only have to write one message instead of hundreds while keeping the content personal for each prospect. To find the right prospects to match your message, a targeting filter is essential.
Targeting filters work when they have the right kind of tools behind them. These include a good source of leads and a good emailing tool, preferably connected. On top of that, the more data points you have on your potential customers, the better. They will help you create the context of your campaigns.
Three examples of effective target filter use to inspire you:
- We identified digital agencies as needing a targeting filter for technology when prospecting. Thanks to Growbots’ keywords targeting, we were able to run a campaign to every digital agency out there with a very specific message explaining the benefits of our technology filter.And here is the message that we created:
That wasn’t the only example we have seen of putting a targeting filter to good use. Here is a couple more: - Once we acquired a couple of digital agencies as customers, they were then, in turn, able to reap the benefit from our technology targeting filter. They did this by targeting companies with outdated websites (not optimized for mobile) that needed to be updated. Just as we were able to use targeting filters to send the digital agencies a personalized message, they were able to reach thousands of customers with their own personalized message.
- Another example of a good use of targeting filters is a customer of ours who has an e-commerce platform. To explain the benefits of his product, he created a comparison page with each of his competitors. Thanks to our technology targeting filter, he used the data he had collected to go after his competitor’s customers with a very relevant and powerful message.
A tool with targeting filters allows you to scale a personalized and relevant campaign
As you may have read before on our post about personalization, the easiest way to send a targeted campaign at scale is to apply the right targeting filters when prospecting. Then you can send a personal and relevant message to everyone who fits that criteria.
Having done a test on 1000 prospects, we found that a regular campaign got us a 4% positive response rate while a personal campaign got us a 10% positive response rate. Writing personal campaigns works, so all you need is a tool with good targeting filters. You will find that the Growbots’ targeting filters do the job well. To learn more, download our free e-book on customer acquisition below or book a demo.
